About Natalie Paul

A little about me and what I do.


Blurring the Lines Between Development and Design

UX/UI Leader, Design Systems, Advocate of Collaboration

"I specialize in strategic online-experience creation, execution and overall visual-identity development. To me, design and code have always gone hand-in-hand to craft the best user experiences. You cannot fully master one if you don't understand the other."

Recently, creating a fully custom Bootstrap 4-based UI kit has been both challenging and extremely rewarding. Learning React.js and how to create components with it was the next step to making the UI Kit re-usable in real-world React applications. Marrying these two skills together creates a rock-solid user experience across products, even at the enterprise-level.

Want a more thorough list of my skills and employment? Details can be found on LinkedIn.


Find Me On LinkedIn





Design Expertise:

  • User Interface
  • Complex Experience Design
  • Responsive/Fluid Web Design
  • Front End Programming
  • Module & Component Design
  • Web Presence Consultation
  • Branding and Visual Identity

Languages, Frameworks & Platforms:

  • CSS(3)/SASS/LESS
  • HTML(5)
  • jQuery
  • React.js
  • Bootstrap
  • PHP
  • WordPress

User Insight & Marketing:

  • Online Presence Enhancement
  • User Feedback & Testing
  • Consumer Psychology Review
  • Market Analysis
  • Web Campaigns
  • Social Media Integration
  • SEO & Analytics


Like What You See?

Contact Natalie to get the ball rollin’. She is available for select creative work at this time. Consultations available.

Fellow Design Nerds:

Have a super brilliant idea but need a partner in crime? Natalie is always up for design collaborations. Send love this way.




— Natalie Paul, UX/UI and web presence specialist in Toronto.